Planning
Website planning is the first phase of the website development process. It is a strategic activity that defines and documents your goals and exactly what you want your website to do for you. It involves creating the site map or skeleton for your website and sets the tone and foundation for a successful site.
Content Creation/Design
Content creation or design refers to any media you see on a website. This includes any photos, videos, design elements, layout of the site, infographics, pop-ups and more. Superior design will increase your websites useability and encourage visitors to stay on your site a bit longer.
Content Copywriting
Copywriters help create or write content that drives organic traffic and trusting your subject matter to skillful word wizards will help improve your digital messaging! The competition is fierce, and we want the right words to get the right results for your website. We can help you produce appropriate messaging and write it using elevated and relevant words for maximum impact.
Implementation
This phase includes securing website hosting and putting an SSL certificate (a digital certificate that authenticates a website's identity) in place to provide a degree of trust for your clients and website visitors and allows an encrypted connection. We also ensure your website is search engine optimized by using keywords in titles and taglines which will increase your website’s searchability and boost your rankings which is what determines your website’s position in search engine results.
Analytics
Analytics are important for any website! They allow you to monitor how many people are visiting your website, where your traffic is coming from and what pages they are spending time on. Having this information allows you to know what topics, blog posts and pages attract the most traffic. Analytics also allow you to track how and where your traffic converts to sales leads and where those leads have come from.